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SnapSaves was created by Buytopia, which has a deal-of-the-day business model similar to Groupon. Started by Michele Romanow and her partners in Buytopia, the idea was to let shoppers snap a picture of their grocery receipt using the app.
Romanow started pouring more than $100,000 per month into SnapSaves, and within six months had a product she could take to market. The company was a quick hit with consumers and advertisers, and within a year of launch, Romanow was entertaining venture capital investment offers which implied a whopping $25 million valuation for the young company.
That’s when Groupon called and said they wanted to buy SnapSaves outright.
Romanow, who now stars as an investor on Dragon’s Den (the Canadian version of the hit show Shark Tank), negotiated hard with Groupon and got them to double their offer from their first term sheet, which is when Romanow decided to sell.
In this episode, you’ll learn:
What’s Your ‘Unfair Right to Win’?
Romanow has evolved from an entrepreneur into an investor and now looks to bet on companies with what she calls “an unfair right to win”, which is what we call your Monopoly Control. We’ll help you figure out your Monopoly Control in Module 6 of The Value Builder System™—complete Module 1 for free by completing the Value Builder questionnaire now.