How a Middleman Built a $19M Distribution Business to Sell | Built to Sell News

If you’ve ever lost your car keys and turned to a locksmith, chances are the replacement came from Sean McAuliffe’s company. 

Sean didn’t invent anything. He wasn’t a tech founder. He was a middleman—buying key fobs from Asia and selling them to locksmiths across the U.S. 

He never imagined anyone would want to buy his business—until a private equity firm offered him millions. 

In this week’s episode of Built to Sell Radio, you’ll learn how you can position your business to attract an acquirer—even if you don’t own IP or write code. 

You’ll discover how to: 

  • Build a moat in a commoditized market 

  • Avoid running out of cash as inventory grows 

  • Price SKUs based on margin and velocity 

  • Handle working capital negotiations during diligence 

  • Avoid getting spooked when an acquirer stops responding 

  • Sell for 4–6× EBITDA without proprietary tech 

  • Roll equity into a bigger deal—and come out ahead 

 

Listen to the episode

Read the show notes


Quote of the Week

I showed my wife the number in our bank account. It didn’t feel real.

Sean McAuliffe describing the feeling of seeing the wire hit after the sale.

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