What does it take to transform a $175K investment into a $100 million success story? This week’s episode of Built to Sell Radio features Anne Mahlum, the founder of [solidcore], who achieved just that by redefining the fitness industry.
Anne built [solidcore] from the ground up, creating a boutique fitness studio chain that offers high-intensity, Pilates-inspired workouts. Her journey is a masterclass in developing a competitive moat, culminating in the sale of [solidcore] for over $100 million.
In this episode, Anne shares a detailed account of her journey, from idea to lucrative acquisition. You’ll learn how to:
- Manufacture control. Discover how Anne created a competitive moat by creating proprietary equipment like “Sweatlana” to offer a unique workout experience, maintain quality, and reduce costs.
- Negotiate a low-risk lease. Learn the tactics she used to minimize upfront lease costs, allowing her to keep most of her equity.
- Select a location. Understand the criteria Anne used to choose optimal locations for new studios.
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Quote of the Week
“You know, the reality is you want to make a lot of money, go start a business. Like that’s available to everybody. We live in this country where entrepreneurship is not easy, but it’s opportunistically available to everybody.”
– Anne Mahlum on entrepreneurship.
Anne’s $100M Victory Ride
Anne celebrated her phenomenal $100 million business exit by treating herself to a stunning new Bentley convertible, finished in an eye-catching baby blue.
Deals
- Hexagon Ragasco, a company known for making lightweight LPG cylinders used for leisure, household, and industrial purposes, is being acquired by the industrial manufacturing company Worthington for $98 million. Last year, Hexagon Ragasco made $64 million in sales and an EBITDA of $12.7 million.
