How Grace & Stella Survived Disaster to Fetch 5.8x EBITDA

Hey, before we get into today’s lead story, a quick ask: we’re planning our 2025 calendar and would love your input on our reader survey. Please take 2 minutes to answer now.

Now back to business…

In this week’s Built to Sell Radio, we hear the incredible Exit Story of Adi Gullia, founder of Grace & Stella, a skincare brand that sold for 5.8x EBITDA.

Adi’s journey wasn’t without challenges. He personally guaranteed millions in debt to finance a $28 million order—only to have it canceled at the last minute. The disaster nearly bankrupted him and his business.

Yet through resilience and smart deal prep, Adi bounced back to close a life-changing deal.

In this episode, you’ll learn: 

  • Why creating three versions of your P&L can protect your valuation.
  • How to maintain your margins despite the “Amazon seller discount.”
  • A surprising strategy to recover from setbacks and still sell on your terms.

Don’t miss Adi’s masterclass in resilience and strategy.

Listen to the episode

Read the show notes

Quote of the Week

I had to explain to buyers that the $28M order was a one-time error. The rest of the business was solid, and they saw that.

 Adi Gullia

 

 

Deals

  • Kranze Technology Solutions, Inc. (KTS), a company that builds tools to help military teams communicate better and share real-time information during operations, is being acquired by SPX Technologies (NYSE: SPXC) for $350 million in cash. Based in Des Plaines, Illinois, KTS works with the U.S. Marine Corps and others to improve coordination and decision-making by connecting different communication systems. The company is expected to generate $90 million in revenue in 2025, with the acquisition price reflecting a revenue multiple of approximately 3.89 times.
  • Vidello, a provider of video hosting and marketing solutions for businesses, is being acquired by Banzai International, Inc. (NASDAQ: BNZI) for up to $7 million in a combination of cash and equity. The deal reflects a revenue multiple of approximately 1.08 times and an EBITDA multiple of about 3.04 times.

Related Articles

© All Rights Reserved | Built To Sell