How to Make a Commodity Business Worth $500M | Built to Sell News

Most owners assume that selling a commodity business means accepting a commodity valuation. Rich Galgano didn’t. 

Galgano started Windy City Wire in his twenties, selling low-voltage cable—a product most people couldn’t tell apart from the next guy’s. Thirty years later, he sold his business for just under half a billion dollars. 

In this week’s episode of Built to Sell Radio, you’ll discover how to: 

Differentiate a product that everyone thinks is the same 

  • Structure a minority recap without losing control 

  • Spot the traps in a private equity deal 

  • Recover from a failed exit process 

  • Buy your business back—and walk away with more 

  • Protect your reputation when others are incentivized to exaggerate 

  • Build a moat in an industry with zero IP 

Listen to the episode

Read the show notes


Quote of the Week

They weren’t buying my company—they were trying to turn me into an indentured servant.

– Rich Galgano, on why he turned down a leveraged buyout from a private equity firm


Deals

NewsWhip, an Ireland-based pioneer in AI-powered predictive media intelligence, has been acquired by Sprout Social (Nasdaq: SPT) for $55 million.

Founded in 2011, NewsWhip helps brands, publishers, and PR teams identify and predict trending stories and narratives before they go viral. Its platform is used by communications teams to get ahead of the news cycle and manage brand reputation in real time.

Based on NewsWhip’s reported 2024 revenue of $11.4 million, the deal represents a 4.8x revenue.

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