BTS Header Logo

Why Robert Glazer Sold His $28 Million Agency

February 18, 2022 |  

About this episode


Robert Glazer started an affiliate marketing agency called Acceleration Partners in 2007. Glazer never took outside capital and grew Acceleration to almost $28 million in sales before he sold a majority interest to Mountaingate Capital in 2020.

There’s lots to like about the first in this two-part interview with Glazer including how to:

  • Know when your business may have outgrown your financial capacity to own it (Glazer will explain).
  • Distinguish between owner and manager incentives.
  • Create your phantom equity program for key managers.
  • Structure your deal with a private equity buyer.

P.S.: look out for part 2 next week where we ask Glazer how he evaluates potential acquisitions in his new role of buyer of businesses.

Show Notes & Links

Acceleration Partners

Books written by Robert Glazer

The Entrepreneurs Masters’ Program at MIT Endicott House

[29:05] Robert Glazer: “I’m a big believer in the experience shared in EO and IPO. And I just call all my friends who had done a transaction otherwise and they’re all like, “Hire a banker.” That is the advice I give everyone.”

[55:15] Robert Glazer: “I would find people that have done what it is that you want to do in your industry and buy them dinner. Take them out that hour and take a note pad and ask them these questions; what did they regret? What would they wish they had learned? To me, all of that peer advice was the most valuable thing that I had during the process.”

Curious about what your company might be worth? Start with a Built to Sell Valuation.

Check out our full M&A Glossary

About Our Guest

Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author of the Wall Street Journal and USA Today bestseller, Elevate, and the international bestselling books, How To Make Virtual Teams Work and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family, or overseeing some sort of home renovation project.


Connect with Robert:

Watch the interview

BTS Footer Logo

Build, Accelerate and Harvest the Value of Your Company

© All Rights Reserved | Built To Sell