BTS Header Logo

From Product-Driven to Purpose-Driven

April 22, 2022 |  

About this episode

Subscribe:

Paul Nielsen built HomeTech, a company focused on creating healthier homes by installing skylights for natural lighting and advanced systems for better air quality. The business was generating around $1.4 million in EBITDA when an industry competitor approached Nielsen about acquiring HomeTech.

The acquirer offered $4 million which Nielsen accepted, only to have the deal fall apart in diligence a few weeks later.

Nielsen learned from the experience and eventually ended up selling for around $8 million a few years later. In this episode, you’ll discover how to:

  • Systematize your business.
  • Transition from a product-driven to purpose-driven.
  • Calculate your walk away number.
  • Spot the “good cop, bad cop” charade.
  • Ace due diligence.

Check out our article on Doubline Your Company’s Value.

 

Show Notes & Links

The E-Myth

Solatube.com

Entrepreneur’s Organization

Think & Grow Rich

Curious about what your company might be worth? Start with a Built to Sell Valuation.

Check out our full M&A Glossary

Definitions


Re-trading: Re-trading is the practice of renegotiating the deal price of a company after the initial price and terms have been agreed to. This occurs when the buyer performs due diligence during negotiations and potential risks are uncovered during the process.

From: https://www.divestopedia.com/definition/6650/re-trading#:~:text=Re%2Dtrading%20is%20the%20practice,are%20uncovered%20during%20the%20process.

 

About Our Guest

Paul Nielsen

Paul was born In New Zealand and currently resides in its capital city of Wellington.

Paul built HomeTech, a national installation business in the ventilation, heating, and skylight industries. In 2017, Paul sold HomeTech to a publicly-traded company, JWI. At the time, the company was turning over $20,000,000 in revenue, and it had the highest country market penetration for Solatube products in the world.

In 2016 Paul was a finalist in EY’s NZ Entrepreneur of the Year Award. He is a member of Entrepreneurs’ Organization and has been on the New Zealand board since 2019. In that time, the Wellington membership has grown over 100%.

 

Connect with Paul:
Paul’s website

Download a copy of Paul’s book free here:
Paulisms: Gold Nuggets for Small Business

BTS Footer Logo

Build, Accelerate and Harvest the Value of Your Company

© All Rights Reserved | Built To Sell