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The Inside Story Behind Sage’s 8 Figure Acquisition of a 12 Employee Company

May 6, 2022 |  

About this episode


In 2016, Ashford took what little was left after his business failed and invested £ 4,000 in developing proposal software for accountants which he named GoProposal. By 2020, GoProposal was a slick application with £1.5 million in revenue and hundreds of accountants using it. That’s when Ashford agreed to be acquired for a healthy 8-figure sum.

In this, the second in a two-part episode (here’s part one in case you missed it), you will discover how to:

  • Impress during a Management presentation.
  • Create excitement for your team about the idea of selling.
  • Grow your company despite your attention being on the sale of your company.
  • Maximize the value of your company during the negotiation process.
  • Survive diligence


Check out our article on How To Build A Personal Brand Without Compromising The Value Of Your Business.

And You Want Fries With That?


Check out our full M&A Glossary

About Our Guest

James Ashford

James helps accountants and bookkeepers to price more profitably, sell more confidently, and to give significantly more value to their clients.

He has achieved this in his own firm – MAP. – where along with Founder Paul Barnes, they first developed GoProposal and implemented a sales culture to ensure they were maximizing the value of their clients.


Connect with James:
James website

Order Your Copy Of James Book Here:
Selling To Serve

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