James Ashford on the Aftermath of Selling a 12-Employee Company for 8 Figures
November 29, 2024 |
About this episode
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James Ashford built GoProposal with a clear goal: to sell. From designing the logo with potential acquirers in mind to rallying his team around the vision, James executed his plan with precision. The result? An eight-figure sale to Sage, a FTSE 100 company. But what happened after the deal?
In this week’s Built to Sell Radio, part of our After the Deal series, James opens up about life post-exit. Selling a company can bring financial freedom, but as James reveals, it also comes with unexpected challenges.
You’ll discover how to:
- Prepare your business for acquisition by aligning your team with a common goal.
- Navigate the transition from entrepreneur to employee in a large organization.
- Identify the psychological impact of “playing not to lose” after a big payday.
- Avoid losing your entrepreneurial spirit in a corporate environment.
- Recognize the signs of burnout and take action before it’s too late.
- Reconnect with your purpose after the sale of your business.
James’ story is one of grit, growth, and reinvention. Whether you’re preparing to sell or have already made your exit, this conversation is packed with insights to help you find your next chapter.
Show Notes & Links
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About Our Guest
James Ashford
Most accountants over-service and undercharge their clients. This creates a lose-lose situation, where clients don’t value what you do, and you don’t charge enough to be able to provide the level of service they actually want to pay for.
James helps accountants and bookkeepers to price more profitably, sell more confidently, and to give significantly more value to their clients.
He has achieved this in his own firm – MAP. – where along with Founder Paul Barnes, they first developed GoProposal and implemented a sales culture to ensure they were maximizing the value of their clients.
Connect with James:
James website
Order Your Copy Of James Book Here:
Selling To Serve
