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In the early 2000s, Carl Gould gained notoriety in New Jersey for building upscale modular and log homes under the banner Outdoor Imaging. Gould invested heavily in growing his reputation in the New Jersey market.
Carl Gould gained notoriety in New Jersey for building upscale modular and log homes.
When Gould decided it was time to get out of the business, he did an inventory of his assets. There was some equipment and existing contracts, but he reasoned his name and reputation in the community were also worth buying. In this episode you’ll learn:
Are you leveraging recurring revenue?
As you’ll hear, Gould’s first exit was a landscaping business that was valued based on recurring contracts. Contracts are one of the six types of recurring revenue you’ll learn how to leverage when you complete The Automatic Customer Builder exercise in Module 5 of The Value Builder System™. Get started now by completing your Value Builder questionnaire now.