In this week’s Built to Sell News, we explore how Kiri Masters, founder of Bobsled Marketing, transformed her strong social media presence into a sellable company. Masters built her following in the e-commerce world as the founder of Bobsled Marketing, an agency specializing in helping businesses optimize their product listings on e-commerce giants like Amazon and Walmart.

 In this episode, you’ll discover key strategies on:

• Transforming a personal brand into a sellable company: Learn the steps Kiri took to convert her personal following into a marketable asset.

• Categorizing inbound acquisition offers: Understand the four buckets to sort potential offers for better decision-making.

• Protecting yourself in an earn-out agreement: Get insights on safeguarding your interests when your deal includes performance-based payments.

• Negotiating your deal structure: Find out how to craft a deal that satisfies both you and your acquirer.

• Recovering from a missed earn-out target: Discover ways to navigate missing targets and still secure your payout.

• Avoiding sabotaging acquisition offers: Learn to keep potential deals alive by avoiding early dismissal.

Exclusive Webinar with John Warrillow

As a business owner, you’re familiar with the challenges and complexities that come with running your company day-to-day. But have you considered the transformative power of picturing your endgame? This simple yet strategic action is more than just setting a goal; it’s about creating a clear roadmap for your entrepreneurial journey.

This closed, intimate webinar called Endgame: Designing Your Business for the Ultimate Reward is an opportunity to get your questions answered on designing a long-term strategy for your company. In a lively Q&A session, you’ll learn how to:

• Craft a clear vision that will chart the course for your business.

• Find the right strategic buyers for your company.

• Calculate the specific amount you’ll need to earn from your business exit to live the rest of your life comfortably.

• Manage your risk as you move closer to your endgame.

Book a call to deepen your understanding of the Built to Sell methodology and secure your spot in the webinar.

*Spaces are limited to the first 50 registrants.

Quote of the Week

Deals

• Celsius Therapeutics, Inc., a biotech company that develops new treatments for diseases that cause inflammation, has been acquired by AbbVie for $250 million in cash. AbbVie is a global pharmaceutical company that creates medicines for various health conditions, including immune system diseases, cancer, and neurological disorders. Celsius Therapeutics’ projected annual revenue for this year is estimated to be around $50 million, reflecting a purchase price multiple of approximately 5 times forward-looking revenue.

• Bridger Aerospace, an aerial firefighting company, acquired FMS Aerospace for $20.6 million. FMS Aerospace, based in Alabama, specializes in modifying and upgrading aircraft to enhance their performance and capabilities. Bridger Aerospace offers services such as wildfire management and emergency air support. The equity deal includes $17.51 million in restricted common stock and an additional $3.09 million earn-out based on EBITDA targets over the next two years. FMS reported revenue of $10.3 million and a net income of $2.5 million for 2023.

• The Jasper SkyTram, a tourist attraction in Jasper National Park known for its panoramic views, has been acquired by Viad Corp for CA$25 million. The SkyTram offers visitors stunning views and hiking trails. Viad Corp specializes in creating unique travel experiences and operates attractions and hospitality services in iconic destinations. Viad Corp, which runs various travel and hospitality services, expects the SkyTram to generate around $4 million in revenue in 2024.