What 70 Founders Reveal About Generational Wealth & Life After Selling | Built to Sell News

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Most founders dream of selling their business and securing generational wealth. But what actually happens after the deal closes? 

John Rood sold Next Step Test Prep to private equity in 2018. Instead of jumping into another business, he spent years researching what life really looks like post-exit. He interviewed 70 founders for his new book, Beyond the Exit, and uncovered a hard truth: Generational wealth isn’t worth chasing.  

In this episode, you’ll learn: 

  • Why generational wealth is harder to sustain than most entrepreneurs realize. 

  • How many founders build another business out of habit, not necessity. 

  • The uncomfortable reality of financial freedom—and why it doesn’t always bring happiness. 

  • How to avoid the identity crisis that often follows a business sale. 

  • Practical strategies to redefine success beyond just making more money. 

If you’re planning your exit—or wondering what comes next—this conversation will challenge the way you think about life after selling. 

Listen to the episode

Read the show notes


Quote of the Week

I don’t need to manage my kids from beyond the grave for three generations.

John Rood on the myth of generational wealth.

Deals

  • Kobelt Manufacturing Co. Ltd., a Canadian company that produces brake, control, and steering systems for industrial and marine applications, has been acquired by Twin Disc, Inc. (NASDAQ: TWIN) for $16.5 million. Kobelt generated approximately $14 million in revenue for the year ending December 31, 2024. The acquisition price reflects a revenue multiple of approximately 1.18 times.

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