Aaron Levenstadt’s journey with Pedestal Search is a masterclass in the power of specialization. Instead of offering multiple services, Aaron narrowed his focus to SEO, becoming a leader in his niche. By resisting the temptation to expand into other areas, he differentiated Pedestal in a crowded market and attracted strategic buyers.
In this interview, you’ll discover how to:
- Narrow your focus to build trust and credibility with your customers.
- Avoid the complexity trap that can make your business harder to sell.
- Build an advisory board of people who have already achieved what you want.
- Use the Rule of 20 to ensure financial security after your exit.
- Structure deals that give you maximum liquidity without a long earn-out.
Aaron’s story proves that mastering one service, building the right team around you, and planning strategically can create a business that’s not just profitable but sellable.
Quote of the Week
“Specializing in one thing made us stand out and ultimately sellable.”
Deals
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Image Solutions LLC, an IT managed services provider, was acquired by Kingsway Financial Services Inc., a publicly traded holding company, for $19.5 million. Image Solutions generated $3.1 million in EBITDA in 2023, with Kingsway paying just over six times EBITDA.
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Corob S.p.A., an Italian company that makes machines for mixing and dispensing things like paint, ink, and chemicals, was acquired by Graco Inc. for €230 million, with additional contingent consideration of up to €30 million. Corob generated €110 million in revenue in 2023.
