
Turning a Lifestyle Business into a Multi-Million Dollar Exit
Ian Fraser, a former professional golfer, has assisted some of the world’s top golfers in finding the appropriate clubs as a master club fitter for TaylorMade Europe.

Ian Fraser, a former professional golfer, has assisted some of the world’s top golfers in finding the appropriate clubs as a master club fitter for TaylorMade Europe.

In 2017 Chris Mole founded UK-based Molzi, a full-service digital marketing agency catering to Amazon sellers. As a pioneer in the field, the company witnessed significant growth. By 2020, amidst the pandemic fuelled e-commerce boom, Molzi doubled in size to over 70 employees generating £4.5 million in sales.

Paul Johnson co-founded Lemonaid Health in 2013 with the intent of offering doctor visits over the phone. As he shared with John in this week’s Built to Sell Radio episode, initially, the business had a slow start. However, when the pandemic struck, virtual doctor consultations became a necessity, leading to the company’s rapid growth.

Steve Reardon started his entrepreneurial journey selling printers door-to-door in South Africa. After successfully selling his business for several hundred thousand dollars, he pivoted into managing a golf business and then built one of South Africa’s largest chains of bicycles retailers. Reardon’s next venture took him to California, where he earned his MBA from Stanford University.

This week on Built to Sell Radio, we sat down with clinical psychologist, speaker, and author, Dr. Sherry Walling.
Dr. Walling, who also happens to be married to former Built to Sell Radio guest Rob Walling, is renowned for her work helping entrepreneurs navigate the mental and emotional hurdles of building and exiting a company. The conversation provides a blueprint for avoiding the regret that some founders experience after selling:

This week, we published a Built to Sell Radio interview with Mark Wright. In 2014, Wright won the U.K. version of the reality TV show The Apprentice. The prize included a £250,000 investment from Lord Alan Sugar. In exchange for his investment, Sugar took a 50% stake in Wright’s digital marketing agency, Climb Online.

There’s a well-known saying in the world of mergers and acquisitions: ‘You set the price, I’ll set the terms.’ This implies that sellers are primarily concerned with the headline sale price, while experienced acquirers understand that they can reduce the real value of that price through shrewd deal terms.

Tyler Smith built SkySlope, a software platform that helps real estate brokerages manage the paperwork involved in selling houses, to $12 million in revenue before he received an unsolicited acquisition offer for $60 million.

This week we released a Built to Sell Radio interview with Miles Faulkner, who built Blended Perspectives, a $30 million reseller of Atlassian software like Jira and Confluence. Faulkner’s story provides a blueprint for how to punch above your weight when selling a business that distributes or resells other companies’ products.
Abramson’s story is so rich with insight that we’ve decided to dedicate this week’s newsletter entirely to lessons from the show. First, let’s get the headline numbers out of the way: Abramson owned the vast majority of Teepublic, which he sold to Redbubble for $41 million, so by any measure, Abramson is a magnificent success and his story is full of insight for business owners.

Last week Darden, the owner of The Olive Garden restaurant chain, announced it was acquiring Ruth’s Chris, the legendary steak house, for $715 million, implying a valuation of around one times last year’s annual revenue or about ten times their adjusted EBITDA for 2022.

Last week Tesla announced they were cutting prices on their vehicles and the stock tanked by 10%. LVMH, the owners of premium brands like TAG Heuer and Fendi, saw their market capitalization go the other way. The maker of fancy watches and handbags saw their market capitalization eclipse $500 billion for the first time, while France reported that 3 of 4 of their most valuable companies are luxury brands.

Ian Fraser, a former professional golfer, has assisted some of the world’s top golfers in finding the appropriate clubs as a master club fitter for TaylorMade Europe.

In 2017 Chris Mole founded UK-based Molzi, a full-service digital marketing agency catering to Amazon sellers. As a pioneer in the field, the company witnessed significant growth. By 2020, amidst the pandemic fuelled e-commerce boom, Molzi doubled in size to over 70 employees generating £4.5 million in sales.

Paul Johnson co-founded Lemonaid Health in 2013 with the intent of offering doctor visits over the phone. As he shared with John in this week’s Built to Sell Radio episode, initially, the business had a slow start. However, when the pandemic struck, virtual doctor consultations became a necessity, leading to the company’s rapid growth.

Steve Reardon started his entrepreneurial journey selling printers door-to-door in South Africa. After successfully selling his business for several hundred thousand dollars, he pivoted into managing a golf business and then built one of South Africa’s largest chains of bicycles retailers. Reardon’s next venture took him to California, where he earned his MBA from Stanford University.

This week on Built to Sell Radio, we sat down with clinical psychologist, speaker, and author, Dr. Sherry Walling.
Dr. Walling, who also happens to be married to former Built to Sell Radio guest Rob Walling, is renowned for her work helping entrepreneurs navigate the mental and emotional hurdles of building and exiting a company. The conversation provides a blueprint for avoiding the regret that some founders experience after selling:

This week, we published a Built to Sell Radio interview with Mark Wright. In 2014, Wright won the U.K. version of the reality TV show The Apprentice. The prize included a £250,000 investment from Lord Alan Sugar. In exchange for his investment, Sugar took a 50% stake in Wright’s digital marketing agency, Climb Online.

There’s a well-known saying in the world of mergers and acquisitions: ‘You set the price, I’ll set the terms.’ This implies that sellers are primarily concerned with the headline sale price, while experienced acquirers understand that they can reduce the real value of that price through shrewd deal terms.

Tyler Smith built SkySlope, a software platform that helps real estate brokerages manage the paperwork involved in selling houses, to $12 million in revenue before he received an unsolicited acquisition offer for $60 million.

This week we released a Built to Sell Radio interview with Miles Faulkner, who built Blended Perspectives, a $30 million reseller of Atlassian software like Jira and Confluence. Faulkner’s story provides a blueprint for how to punch above your weight when selling a business that distributes or resells other companies’ products.
Abramson’s story is so rich with insight that we’ve decided to dedicate this week’s newsletter entirely to lessons from the show. First, let’s get the headline numbers out of the way: Abramson owned the vast majority of Teepublic, which he sold to Redbubble for $41 million, so by any measure, Abramson is a magnificent success and his story is full of insight for business owners.

Last week Darden, the owner of The Olive Garden restaurant chain, announced it was acquiring Ruth’s Chris, the legendary steak house, for $715 million, implying a valuation of around one times last year’s annual revenue or about ten times their adjusted EBITDA for 2022.

Last week Tesla announced they were cutting prices on their vehicles and the stock tanked by 10%. LVMH, the owners of premium brands like TAG Heuer and Fendi, saw their market capitalization go the other way. The maker of fancy watches and handbags saw their market capitalization eclipse $500 billion for the first time, while France reported that 3 of 4 of their most valuable companies are luxury brands.